Hidden Hearing are part of the William Demant holding group. The UK head office is based in Maidstone, Kent, and they have a few satellite operations in mainland Europe. Previously a very dominant part of the UK private hearing aid supply chain, their market share has diminished somewhat over the last few years mainly due to competitive pressure from the internet retailers and other lower cost suppliers.
Because of the relationship between Hidden Hearing, Oticon Hearing Aids and Bernafon Hearing Aids (they are all part of William Demant Holdings), it’s almost certain that if you ask for advice from a Hidden Hearing hearing aid audiologist you will be advised to purchase an Oticon or a Bernafon hearing aid. You will certainly not be offered the wide range of hearing aids available from a good quality independent hearing aid audiologist.
Hidden Hearing as a retailer tend to re-brand the hearing aids they supply, this may give the impression they are supplying a unique product. The re-branded products are actually the same as the equivalent branded product available from us, apart from the fact that we are substantially lower in price.
You may find the list below useful if you have been quoted prices for a product from Hidden Hearing and are finding it difficult to compare against the market;
Oticon Agil Pro – Hidden Hearing K220
Oticon Agil – Hidden Hearing K210
Oticon Acto Pro – Hidden Hearing K140
Oticon Acto – Hidden Hearing K130
Oticon Ino Pro – Hidden Hearing K90
Oticon Ino – Hidden Hearing K70
Oticon Hit Pro – Hidden Hearing M80
Oticon Hit – Hidden Hearing M60
Oticon Intiga 10 – Hidden Hearing D100
Oticon Intiga 8 – Hidden Hearing D80
Oticon Intiga 6 – Hidden Hearing D60
Oticon Dual XW – Hidden Hearing Plus M480
Oticon Dual W – Hidden Hearing Plus M460
Oticon Dual V – Hidden Hearing Plus M440
Oticon Dual M9 – Hidden Hearing Plus 9k
Oticon Dual M7 – Hidden Hearing Plus 7k
Oticon Dual M5 / Pro – Hidden Hearing Plus 5k / Plus M320
Oticon Chili SP9 – Hidden Hearing HH PW70
Oticon Chili SP7 – Hidden Hearing HH PW50
Oticon Chili SP5 – Hidden Hearing HH PW30
Hidden Hearing if not the most expensive company to buy hearing aids from, they certainly seem to be the most expensive national retailer, for example their list prices for premium products are £7000- £8000 a pair, whereas with us the same product from the same manufacturers tend to cost around £3000 or so.

