Five years ago Hear the World, a global initiative set up by Phonak, was launched with a big vision in mind: to make the general public aware of the importance of good hearing and the consequences of hearing loss, as well as to inform them about prevention and solutions.
Today over 50 celebrity ambassadors around the world support the mission of Hear the World; these include Sting, Take That, Bobby McFerrin, Lenny Kravitz, Annie Lennox, Ben Kingsley, Jude Law, Tilda Swinton and Julianne Moore.
The Hear the World Foundation was also launched in 2006 to provide support for children with hearing loss, to enable them to develop at an appropriate rate for their age. Thus, the Foundation is currently supporting projects in twelve countries worldwide.
The support provided since 2006, which now totals more than a million Swiss francs, comes in the form of financial aid or in the implementation of teams working locally.
Over the past five years, Hear the World has successfully raised awareness in the media and among the general public. This is a success story that has won over 20 prestigious awards for communication and marketing, including the Sabre Awards, PR Week Awards, the Econ Award, the Comprix and the Marketing Trophy.
