An increasingly dominant aspect of hearing aid supply is the role of the internet in people’s researching and buying habits. Let’s face it, the internet has had a greater role year on year in people’s lives and buying habits over the last ten years or so, and the trend is set to continue.
Hearing aids and how they are supplied has not been immune from the internet revolution. Our own company Digital Hearing Care has had great success over the last few years by reaching customers UK wide and also worldwide that we would never have been able to interact with previously.
The fantastic thing about the medium of the internet is that it is a great enabler, you the potential customer can do your own research in your own time before ever making contact and starting the ball rolling.
If a full price list is there for all to see, with lots of useful information to research you are assured of transparency, competitive pricing and full accountability, there is no hiding under the full glare of internet scrutiny!
One thing to bear in mind, just because a hearing aid supplier has a prominent internet presence the basics still apply. Digital Hearing Care for instance have been trading for many years before we ever attained our internet presence, and our core values are the same as they ever were.
- Good value pricing structure, a very wide choice of products to supply, and most importantly excellent aftercare. The fact we have a very visible presence on the internet just means more people can find us more easily!
We do hear sour grapes sometimes from other hearing aid suppliers, particularly national high street chains where it is not unusual to see prices at double our levels. The story we hear is that if a supplier has an internet presence the aftercare supplied will somehow be inferior and lacking.
We don’t quite see the logic there, our own testimonials page tells a different story! In fact we seem to hear more complaints about national high street suppliers than any other sector of the hearing aid market…
So when trying to find a potential supplier to advise you on what hearing aids will match your needs most closely, at a value for money price, is the internet a good place to start looking? We think so and here are a few reasons why;
- Full transparency of pricing with no silly marketing offers or shabby ‘Buy One get One Free’ or ‘Free Amplifier’ offers.
- Lots of readily available information to make initial research easy, unpressured and enjoyable, done at your own pace.
- A network of approved, high quality independent and ‘local to you’ hearing professionals ready to help when you feel comfortable and ready to progress to an improved sense of hearing.
We think that says it all really, the reason Digital Hearing Care have built a strong internet presence over the last few years is that we felt it was a fantastic way to reach our customers and offer the best service we could.
The final aspect of the hearing aid market we will be covering in our next post will be the national high street chains and how they fit into the picture.
We hope you have found this article of interest. Why not follow us on Facebook or Twitter, or subscribe to our RSS blog feed, click the logos in the bottom right corner below to allow you to do this.